Ezoic & The Trade Desk Partner to Empower Independent Publishing and First-Party Data
Jan 07, 2025•6 months ago
Contract Type
partnership
Description
Ezoic recently announced a strategic partnership with The Trade Desk, aiming to open a transparent, direct avenue between Ezoic's independent publishers and The Trade Desk's advertiser partners. The collaboration is expected to grow over time and includes ongoing work on Unified ID 2.0 to help publishers tap into first-party data in a privacy-focused, future-proof way.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months