Dharma Productions Partners with Serene Productions for Expansion into Multi-lingual Productions
10/21/24, 6:11 AM
Location
indiaMoney
$119 million
Industry
film production
media and entertainment
music
Type
partnership
Pharmaceutical tycoon Adar Poonawalla’s Serene Productions is investing $119 million in Dharma Productions and Dharmatic Entertainment, valuing Dharma at $238 million and giving Serene Productions a 50% stake in the company. The partnership aims to leverage Dharma’s storytelling expertise with Poonawalla’s business acumen to expand into large-scale, multi-lingual productions, build franchises, and enhance traditional entertainment formats.
Company Info
Location
india
Additional Info
Dharma Productions, founded in 1976 by Yash Johar, has been a powerhouse in Bollywood, producing some of India's most beloved films. Dharmatic Entertainment, launched in 2018, has also made its mark with web series, documentaries, and other digital content.