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Comcast expands partnership with Olympics, extends media rights through 2036

Mar 13, 2025•4 months ago

Contract Type

partnership

Philadelphia

Description

Comcast has expanded its partnership with the International Olympic Committee, securing media rights for the Olympic Games through 2036. The approximately $3 billion agreement elevates Comcast from a media rights holder to a strategic partner, allowing collaboration on various aspects of broadcast infrastructure and digital advertising in the U.S.

Company Information

Company

Comcast

Location

Philadelphia, Pennsylvania, United States

About

Comcast Business offers a broad suite of technology solutions to keep businesses of all sizes ready for what’s next. With a range of offerings including connectivity, secure networking, advanced cybersecurity, and unified communications solutions, Comcast Business is partnering with business and technology leaders across industries and integrating Masergy, a leader in software defined networking, to help drive businesses forward. We also welcome our new followers from Masergy, who as of 6/30, are now part of the extended Comcast Business community.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

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