Breakthru Beverage Group Renews Partnership with Provi to Advance Digital Strategy
01/22/25, 3:23 PM
Industry
food and beverage
Type
partnership
Breakthru Beverage Group has renewed its partnership with Provi, the largest B2B digital marketplace for the beverage alcohol industry, to advance its digital strategy. This partnership reflects Breakthru's commitment to delivering a convenient digital ordering experience and offering retailers the flexibility to place orders through their preferred channels across its 16 U.S. markets.
Company Info
Additional Info
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.