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Breakfast Brothers Partners with SpotOn to Improve Operations and Customer Service.

Jul 16, 2025•6 days ago

Contract Type

partnership

DallasHospitalityFood and Beverage

Description

Breakfast Brothers Restaurant Group has formed a strategic partnership with SpotOn to enhance its operational efficiency at all locations. The collaboration will implement SpotOn’s technology, which includes features like online ordering and loyalty programs, focusing on scaling the business while preserving Southern hospitality values.

Company Information

Company

Breakfast Brothers

Location

Dallas, Texas, United States

About

Breakfast Brothers is a popular restaurant concept known for its innovative take on Southern cuisine. The restaurant features unique dishes such as Catfish and Red Velvet Waffles, Chicken and Pancakes, and Fried Salmon with Pancakes. Founded by visionary entrepreneur Rickey Booker, it strives to blend comforting flavors with creative twists, appealing to a diverse clientele. Breakfast Brothers is focused on growth through new retail products, media ventures, and potential national franchising.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months