Authentic announces new partnership for action, outdoor sports brands in Australia, New Zealand, and South Pacific region
Authentic announces new partnership for action, outdoor sports brands in Australia, New Zealand, and South Pacific region
04/30/25, 11:37 PM
Location
Industry
insurance
employee benefits
saas
financial services
Type
partnership
Authentic Brands has revealed a new long-term licensing partnership with BR South Pacific for its action and outdoor sports brands in Australia, New Zealand, and the South Pacific region. The partnership aims to strengthen the brands' presence and deliver enhanced consumer experiences in the region.
Company Info
Location
new york, united states
Additional Info
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace.
Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content.
As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments. To learn more about Authentic’s ESG initiatives, visit corporate.authentic.com/impact.
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