API partners with Publicis Sapient to launch myAPI e-Hub for wholesale pharmacy customers

Apr 16, 2025•3 months ago

Contract Type

partnership

PharmaceuticalHealth Care

Description

Australian Pharmaceutical Industries (API) has collaborated with Publicis Sapient to unveil myAPI, a new online B2B e-Hub, aimed at providing enhanced functionalities and elevated experience to over 4,000 wholesale pharmacy customers. The platform offers features such as product research, order placement, stock management, return facilitation, and customer support.

Company Information

Company

Australian Pharmaceutical Industries

About

Australian Pharmaceutical Industries (API) is a wholly-owned subsidiary of Wesfarmers Health, serving more than 4000 wholesale pharmacy customers. The company provides a robust platform for pharmacies to source products and manage their orders efficiently. Their new online B2B hub, MyAPI, enhances user experience through advanced functionality and accessibility to critical information.

Agreement Insights

Based on industry data

Strategic partnership established

Partnership agreements typically involve technology integration and joint go-to-market strategies

Contract momentum indicator

Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

API partners with Publicis Sapient to launch myAPI e-Hub for wholesale pharmacy customers

Description

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Agreement Insights

Company Information