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Athletic Brewing extends partnership with Arsenal to continue as Official Alcohol-Free Beer Partner.

Jul 16, 2025•6 days ago

Contract Type

partnership

MilfordFood and Beverage

Description

Athletic Brewing Company and Arsenal have agreed to a multi-year extension of their partnership, solidifying Athletic's role as the Official Alcohol-Free Beer Partner for the club. The partnership will enhance matchday experiences with Athletic's products available at Emirates Stadium, making great-tasting, alcohol-free beer accessible to supporters.

Company Information

Company

Athletic Brewing Company

Location

Milford, Ohio, United States

About

Athletic Brewing Company is a leading non-alcoholic brewer that has seen significant growth in the non-alcoholic beer category. The company has a strong market share within non-alcoholic beer and is focused on transforming the way modern adults drink.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

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