logo
logo

Aston Martin partners with Xerox for 2025 F1 season

Nov 14, 2024•8 months ago

Contract Type

partnership

Warwickshire

Description

Aston Martin's Formula 1 team has announced a new partnership with Xerox for the 2025 F1 season. The deal will see Xerox providing digital technology solutions, including managed print services, augmented reality, and marketing insights to assist Aston Martin on and off the track.

Company Information

Company

Aston Martin

Location

Warwickshire, England, United Kingdom

About

Aston Martin. The pinnacle of automotive engineering underpinned by the strongest portfolio of cars in the brand’s history. Housed at Gaydon, Warwickshire, Aston Martin is a collective with a clear vision to become the most desired ultra-luxury brand. This belief is solidified by five values: Unity, Openness, Trust, Ownership and Courage with a commitment to make a great place to work and developing the finest talent. All this whilst connecting drivers across the world to the very soul of the car. A pulsating experience that races through every disc, every capillary of the bloodstream.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months

Related People