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US-Based ASG Seeks Partnership With SA Consortium For Rugby Rights Deal

Jan 05, 2025•7 months ago

Contract Type

partnership

Description

The Ackerley Sports Group (ASG), a US-based sports investment firm, has expressed interest in partnering with a local consortium to acquire a stake in South African Rugby’s commercial rights company. ASG’s initial offer for a 20% stake in SA Rugby’s commercial entity was met with opposition, leading to the exploration of a partnership approach.

Company Information

Company

ASG

About

ASG, backed by Alpine Investors, is a unique and fast-growing software business that buys, builds, and operates market-leading vertical SaaS companies. ASG believes deeply in the power of people and data to grow great organizations, and that sharing knowledge, expertise, and resources across its community of businesses drives exponential growth. Founders of leading SaaS companies continue to trust ASG to grow their businesses and build even stronger legacies for the future.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months