Ariat has announced a partnership with Stagecoach, California’s iconic country music festival, as the official boot. The partnership will include a strong presence throughout the event, with immersive on-site experiences for fans and the showcasing of Ariat boots on stage by brand ambassadors.

Ariat International, Inc. is a heritage western footwear and apparel brand founded in 1993. They were the first to integrate athletic footwear technology into boots for equestrian athletes. Ariat develops innovative and award-winning performance footwear and apparel for demanding outdoor and work environments. The company is named after Secretariat, the greatest racehorse of all time.

https://www.ariat.com/

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Ariat Named Official Boot of Stagecoach Music Festival

Ariat Named Official Boot of Stagecoach Music Festival

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