AppLovin proposes global partnership with TikTok for ad monetization

AppLovin proposes global partnership with TikTok for ad monetization

04/05/25, 6:32 PM
Location
https://purecatamphetamine.github.io/country-flag-icons/3x2/US.svgpalo alto
Industry
artificial intelligence
software
Type
partnership
AppLovin wants to partner with TikTok's international operations to merge the entire global business of TikTok with its company, to fuel its ad monetization. The partnership would involve combining the advertising personalization algorithm of AppLovin with TikTok's recommendation algorithm, aiming to boost ad revenue on the platform.

Company Info

Company
AppLovin
Location
1100 page mill rd
palo alto, california, united states
Additional Info
AppLovin’s leading marketing software provides developers with a powerful, integrated set of solutions to grow their businesses. AppLovin enables developers to market, monetize, analyze and publish their apps. The company’s first party content includes over 200+ popular, engaging apps and its technology brings that content to millions of users around the world. AppLovin is headquartered in Palo Alto, California with several offices globally.

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