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Anheuser-Busch and 1st Phorm Partner to Launch New Energy Drink This Summer

Jan 17, 2025•6 months ago

Contract Type

partnership

St. LouisNutritionDietary SupplementsFood and Beverage

Description

Anheuser-Busch and 1st Phorm have formed a partnership to introduce innovations in the energy drink and related beverage segments. Together, they plan to release their first energy drink by the upcoming summer, leveraging Anheuser-Busch's distribution network for wider availability.

Company Information

Company

Anheuser-Busch and 1st Phorm

Location

St. Louis, Missouri, United States

About

Anheuser-Busch is a well-established brewery with a rich history of over 165 years, offering a diverse portfolio of beverages. 1st Phorm, based in St. Louis, is a sports nutrition brand known for its range of products, including protein powder, energy drinks, and workout apparel.

Agreement Insights

Based on industry data
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months