Contract Type
partnership
Los AngelesOtherDescription
100 Thieves, an esports team based in Los Angeles, refocused on brand partnerships in 2024 and successfully brought on 23 new sponsors, including brands such as Crocs, Adidas, and Google Play, with a 75% renewal rate. While the specific dollar value of its sponsorship deals was not disclosed, the renewed focus on sponsorships has rewarded 100 Thieves with a significant rise in sponsor interest.
Agreement Insights
Based on industry dataStrategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies
Contract momentum indicator
Companies with recent agreements are 2.3x more likely to make additional purchases within 6 months