Acquiring Company
Zuora
Acquired Company
Zephr.xyz
Description
Zuora, Inc. (NYSE: ZUO), the leading cloud-based subscription management platform provider, has completed its acquisition of Zephr, a leading subscription experience platform used by global digital publishing and media companies. By adding Zephr’s capabilities, Zuora® will enable companies in the media industry and beyond to nurture and monetize their subscriber relationships by better understanding their behaviors, experimenting with the right digital offerings, and optimizing their digital experiences.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed