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Zefr Acquires Israeli Ai Firm Adverif.Ai, Bolstering Technology-Led Approach To Identifying And Defunding Misinformation

Jul 20, 2022•almost 3 years ago

Acquiring Company

ZEFR, INC.

Acquired Company

Adverif.ai

Venice

Description

Zefr, the global leader in brand suitability across walled gardens, announced today the acquisition of Adverif.ai, an Israeli-based AI company focused on identifying and defunding misinformation at scale. Adverif.ai's AI-driven approach to misinformation is based on the world's first fact-checking engine, which applies custom integrations with over 50 fact-checking organizations around the world to train dynamic machine learning algorithms to identify, label, and measure misinformation at rapid speed.

Company Information

Company

ZEFR, INC.

Location

N Upper Wacker Dr

Venice, California, United States

About

With access to more data than any YouTube partner, ZEFR is the technology company that drives better results for content owners and brands.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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