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Wellbeam Consumer Health Acquires Biotrust Nutrition®, Direct-To-Consumer Ecommerce Leader In Nutrition For Healthy Aging

Jan 05, 2022•over 3 years ago

Acquiring Company

Wellbeam Consumer Health

Acquired Company

BioTRUST Nutrition

SportsSales And MarketingHealth CareCommerce And Shopping

Description

Wellbeam Consumer Health LLC today announced the acquisition of BioTRUST Nutrition® LLC, a fast-growing, leading eCommerce nutrition brand with a portfolio of high-quality, science-based products that span protein, collagen, healthy living, anti-aging, and digestive health.

Company Information

Company

Wellbeam Consumer Health

About

Wellbeam Consumer Health is a diversified, high-quality portfolio of differentiated eCommerce-focused wellness brands, including Eu Natural, Penetrex, TruSkin, and BioTRUST. Wellbeam has built industry-leading expertise in data-driven, digital and eCommerce activation and consumer-centric, high-impact brand management and new product development, while taking an omni-channel focus for expansion. Wellbeam brands aim to make a difference by enabling people to reach their wellness goals and live healthier lives. For more information, please visit www.wellbeam.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed