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Virtual, Inc. Acquires Award-Winning Digital Marketing Agency Inmotion

Jul 20, 2022•almost 3 years ago

Acquiring Company

Virtual

Acquired Company

Digital Marketing Agency

WakefieldSeattleNon ProfitConsulting

Description

Virtual, Inc., the leading provider of professional services to standards organizations, consortia, and associations, announced today that it has acquired award-winning digital marketing agency inMotion DVS, Inc. of Ottawa, Canada. The addition of the inMotion team to the Virtual family enables the company to deliver greater web, video, and digital marketing services while adding more than 50 associations and enterprises to its client roster.

Company Information

Company

Virtual

Location

East Bayshore Rd

Wakefield, Massachusetts, United States

About

Virtual is a professional services firm that enables organizations to achieve their goals and make a mark on the world. Whether helping an organization go from zero to 800 corporate members in a mere 18 months or extending the reach and impact of an international group dedicated to curing prostate and breast cancer, Virtual provides strategic advisory and execution services that drive real results for technology consortia, standards groups and associations that are forming, growing or changing. Virtual has been recognized on regional and national “Top Places to Work” lists and has been included on Inc. Magazine’s list of 5,000 fastest-growing private companies. Virtual is accredited by the AMC Institute, the global trade group that represents the association management industry. More information about Virtual can be found at https://virtualinc.com/.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed