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Truelink Capital Acquires Flipp Corporation

Aug 16, 2023•almost 2 years ago

Acquiring Company

Truelink Capital

Acquired Company

Flipp

Los AngelesFinancial Services

Description

Truelink Capital ("Truelink") announced its acquisition of Flipp Corporation ("Flipp" or the "Company"). Founded in 2008, Flipp is a leading marketing technology platform, driving value for retailers and CPGs. The company works with some of the largest retail enterprises to automate, publish, and distribute digitally-native merchandising content. Over the last several years, Flipp has built an expansive distribution platform, reaching over 100 million households. Flipp is rapidly building the future of digital merchandising, empowering retailers and CPGs to shape shopper demand at scale.

Company Information

Company

Truelink Capital

Location

Los Angeles, California, United States

About

Truelink Capital is a private equity firm committed to building partnerships to drive long-term value. Truelink partners with management teams to accelerate growth.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed