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Trinity Hunt Partners Acquires Digital Marketing Company Req

Jun 27, 2023•about 2 years ago

Acquiring Company

Trinity Hunt Partners

Acquired Company

REQ

DallasWashingtonVenture CapitalFinancial ServicesMarketingAdvertising

Description

Trinity Hunt Partners (THP), a Dallas-based growth-oriented private equity firm, announced today its acquisition of Washington, DC-based REQ, a digital marketing and advertising company founded in 2008 that serves some of the world’s most recognized and dynamic brands. REQ joins previous acquisitions, Exclusive Concepts and Highnoon, creating a platform for scalable growth that delivers measurable impact for marketers and business leaders aspiring to challenge the status quo. THP plans to acquire additional complementary companies to build a fast-growing, agile, world-class digital marketing business.

Company Information

Company

Trinity Hunt Partners

Location

Dallas, Texas, United States

About

Trinity Hunt Partners is a growth-oriented private equity firm with over $1.7 billion of assets under management focused on building leading business, healthcare, and consumer services companies. Trinity Hunt has earned a reputation for providing the strategic, operational, and financial capabilities needed to take entrepreneurial services companies to the next level. For more information, visit www.trinityhunt.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed