TGI Sport (TGI) has agreed to acquire Brand Brigade, the groundbreaking advertising technology company specializing in virtual advertising and product placement, the company announced today. The deal adds another best-in-class technology to TGI's suite of ad tech capabilities and services and furthers its transformation into an international leader in media services. It positions the company at the forefront of another high-growth category, expands TGI's U.S. presence, and deepens the leadership team with more highly-respected executives. TGI Sport is backed by Bruin Capital and Quadrant Private Equity. The deal is subject to closure and expected shortly.