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Terminus Acquires Zylotech, Launches Terminus Customer Data Platform (Cdp) To Improve The Accuracy Of B2B Go-To-Market Data

Sep 30, 2021•almost 4 years ago

Acquiring Company

Terminus

Acquired Company

Terminus

AtlantaAtlantaOtherSales And MarketingOtherSales And Marketing

Description

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced its acquisition of Zylotech and launched Terminus Customer Data Platform (CDP) to improve the accuracy of B2B go-to-market data.

Company Information

Company

Terminus

Location

3340 PEACHTREE ROAD, SUITE 300

Atlanta, Georgia, United States

About

Terminus was founded in 2014 out of a need to empower marketers to drive revenue impact with true account-based marketing. As the ABM category creators, we are passionate about revitalizing the role of marketing as a revenue engine. Terminus is the ABM platform choice of 1,000+ marketing leaders globally who are in the relentless pursuit of outperformance.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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