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Targetvideo Acquires Technology Platform Brid.Tv

Jul 17, 2023•almost 2 years ago

Acquiring Company

TargetVideo

Acquired Company

Brid

Content MarketingVideoMarketingAdvertising

Description

TargetVideo, a video publishing and advertising leader, announced today the acquisition of its long-time technology partner Brid.TV. The joint mission: to meet the growing demands of the fast-paced video ecosystem and offer publishers an even better foundation for growth.

Company Information

Company

TargetVideo

About

TargetVideo is one of the leading video publishers and marketers in Germany. Since 2014, the 25-strong team has been producing content for mobile, web, and social media. With its premium partner network and its own media brands, TargetVideo reaches 33+ million users per month in diverse target groups. TargetVideo develops individual marketing concepts, creative content marketing strategies, and video campaigns for renowned advertisers and agencies. As a specialist in the German market, TargetVideo combines all three core competencies that are crucial for successful video advertising: high-quality video content production, marketing, and technology. TargetVideo's clients include, among others: Procter & Gamble, Otto, Bayer, Ravensburger and VW. More info at www.target-video.com

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed