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Amazon Aggregator Society Brands Acquires Brand Management Agency Omniix To Accelerate Rapid Growth Of Acquired Companies

Mar 24, 2022•over 3 years ago

Acquiring Company

Society Brands

Acquired Company

Management Agency OmniiX

CantonRetail

Description

Society Brands, an Amazon aggregator built for and by founders, today announced its strategic acquisition of OmniiX, a leading Amazon brand management agency with a track record of growing brands at nearly 40% annually. OmniiX founders John W. Collins and Stormey Collins have joined the Society Brands executive leadership team as Chief Marketing Officer and Chief of Staff, respectively, charged with leading the growth of acquired companies.

Company Information

Company

Society Brands

Location

Canton, Ohio, United States

About

Society Brands is a tech-enabled consumer products company that acquires e-commerce native brands that primarily sell on Amazon and their own DTC sites. The company was built for and by founders, providing entrepreneurs meaningful liquidity while at the same time affording them an opportunity to stay on board, build their brand and roll equity into Society Brands' platform. For more information, please visit www.societybrands.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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