Snugz Usa, A Portfolio Company Of Tower Arch Capital, Acquires Sweda Company

Jan 13, 2022•over 3 years ago

Acquiring Company

SnugZ USA

Acquired Company

Sweda Company

West JordanManufacturing

Description

SnugZ USA, LLC ("SnugZ"), a leading manufacturer of promotional products has acquired Sweda Company, LLC ("Sweda"), a City of Industry-based promotional and gifting products provider, combining two top-40 promotional products suppliers to enhance their ability to offer distributor partners an unparalleled product selection and the highest-quality service.

Company Information

Company

SnugZ USA

Location

West Jordan, Utah, United States

About

Founded in 1989, SnugZ is a pioneering promotional products manufacturer serving over 7,000 professional buyers in the promotional products sector. The company designs and manufactures a leading array of lanyard, identification, personal care, and gifting products.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

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