Smith Acquires Digital Marketing Agency Adept To Deliver Growth Acceleration Across All Stages Of The Customer Journey
Jan 21, 2022•over 3 years ago
Acquiring Company
Smith & Associates
Acquired Company
Said Differently
Description
Smith, a global performance commerce agency, is thrilled to announce the acquisition of Adept, a Columbus, Ohio-based agency best known for maximizing brand growth through digital marketing. Through this acquisition, the agency will deliver on its commitment to relentless optimization across all stages of the customer journey, transforming potential into performance.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed