Smartsheet Acquires Outfit Bolstering Its Industry-Leading Digital Asset Management Platform Brandfolder

Sep 01, 2022•almost 3 years ago

Acquiring Company

Smartsheet

Acquired Company

Outfit

BellevueEnterprise SoftwareInformation TechnologySoftware

Description

Smartsheet, the enterprise platform for dynamic work, has acquired brand management, templating and creative automation platform, Outfit, deepening the company’s investment into its industry-leading digital asset management (DAM) offering, Brandfolder by Smartsheet.

Company Information

Company

Smartsheet

Location

500 108th Ave NE, #200

Bellevue, Washington, United States

About

Smartsheet (NYSE: SMAR) is the enterprise platform for dynamic work. By aligning people and technology so organizations can move faster and drive innovation, Smartsheet enables its millions of users to achieve more. Visit www.smartsheet.com to learn more.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

Related People

Smartsheet Acquires Outfit Bolstering Its Industry-Leading Digital Asset Management Platform Brandfolder

Description

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M&A Insights

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Company Information