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Smartcommerce Acquires Basketful Co. To Expand Contextual Commerce, Accelerate Full-Funnel Commerce Visibility And Enhance Category Insights

Oct 11, 2022•almost 3 years ago

Acquiring Company

SmartCommerce

Acquired Company

Basketful

Retail TechnologySaasRetailAnalyticsE CommerceSoftwareGroceryMarketplaceE Commerce

Description

SmartCommerce, a leading provider of data-centric, AI-assisted SaaS solutions for Consumer Packaged Goods (CPG) and adjacent industries announced today the acquisition of Basketful, a growing provider of in-context eCommerce optimization tools and data-driven category/channel insights. This is the second acquisition completed by SmartCommerce, following its recently announced acquisition of Myxx, Inc.

Company Information

Company

SmartCommerce

Location

Call Us 1-800-571-3520 ©

About

SmartCommerce’s industry-leading technology platform ingests and optimizes real-time data, including product availability, location and pricing for millions of CPG SKUs, enabling SaaS (single-code, multi-tenant) solutions that dramatically accelerate eCommerce for brands and their retail partners. The company's Click2Cart® platform is used by top CPG brands and their agencies to enable consumers to save/cart products from any digital impulse point such as ads, social media, influencers’ platforms, emails, websites, and product packaging, into carts of a network of over 1,000 retailers globally. SmartCommerce recently announced that consumers have used Click2Cart links to drive over $3 billion of products into carts in the last 12 months. The company brings together deep data and eCommerce experience from several former leaders of Channel Intelligence (acquired by Google in 2013) and is backed by Argentum, a New York-based growth equity firm recently named in the Inc.’s Founder-Friendly Investor list for the third year running. To learn more about the SmartCommerce Click2Cart technology, please visit: https://smartcommerce.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed