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Simplicity Acquires Leading Disability Insurance Brokerage Company Truluma And Welcomes Jeff Peterson And Jeff Kerns To Its Partnership

Mar 22, 2023•over 2 years ago

Acquiring Company

Simplicity Group

Acquired Company

Truluma

Financial Services

Description

Simplicity Group Holdings, Inc. ("Simplicity") today announced that it has acquired leading disability income brokerage company, Truluma, Inc. Founded in 2000 and led by Jeff Peterson and Jeff Kerns – both of whom become partners in Simplicity following this transaction -- Truluma serves brokers nationwide with income protection and asset protection solutions for their clients.

Company Information

Company

Simplicity Group

About

The Simplicity Group is one of the nation's largest and fastest-growing financial product distribution companies, which has had 26 distribution businesses join its partnership. Each of Simplicity's operating businesses is directed by its local management team and benefits from access to Simplicity's group resources. Through partnership with top distribution organizations and technology companies, Simplicity seeks to provide compelling business solutions that will attract the industry's best leadership, talent, advisors, agents, and future partners. Simplicity supports independent financial advisors and agents across the country with investment, annuity, and life insurance solutions with a focus on client education, consumer value and partnership. For more information about Simplicity, please visit: www.simplicitygroup.com

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed