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Senior Market Sales® Acquires The Asa Group In Strategic Move To Grow National Life Insurance Presence

Jul 06, 2023•about 2 years ago

Acquiring Company

Senior Market Sales

Acquired Company

The ASA Group

Education

Description

Senior Market Sales® (SMS), one of the industry's premier insurance marketing organizations (IMOs), has acquired The ASA Group, a Little Rock, Arkansas, brokerage general agency serving insurance and financial planning professionals across the country for more than four decades.

Company Information

Company

Senior Market Sales

About

Alliant Insurance Services is one of the nation’s leading distributors of diversified insurance products and services. We operate through a network of specialized national platforms and local offices to offer our clients a comprehensive portfolio of solutions built on innovative thinking and personal service. The business of managing risk is getting more complex, and Alliant is meeting this complexity head-on, not with more layers of management, but with more creativity and agility. Alliant is changing the way our clients approach risk management and benefits, so they can capitalize on new opportunities to grow and protect their organizations. Visit us at alliant.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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