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Sendinblue Acquires Captain Wallet To Further Its Impact In Retail

Feb 09, 2023•over 2 years ago

Acquiring Company

Sendinblue

Acquired Company

Captain Wallet

Sales And MarketingInformation TechnologySoftwareRetailFashionE Commerce

Description

Sendinblue, a leader in digital marketing, is pursuing its ambitious growth strategy with the acquisition of Captain Wallet, a pioneering start-up and leader in mobile wallet marketing. This acquisition showcases a new strategic direction for the company: addressing the needs of retailers and large accounts by adding a customer loyalty and retention channel.

Company Information

Company

Sendinblue

About

Sendinblue is the only all-in-one digital marketing platform empowering B2B and B2C businesses, e-commerce sellers and agencies to build customer relationships through end to end digital marketing campaigns, transactional messaging, and marketing automation. Unlike other marketing solutions built for enterprise-level budgets and expertise, Sendinblue tailors its all-in-one suite to suit the marketing needs of growing SMBs in tough markets. Sendinblue was founded in 2012 by Armand Thiberge with a mission to make the most effective marketing channels accessible to all businesses. Headquartered in Paris with offices in Seattle, Berlin, Noida, and Toronto, Sendinblue supports more than 300,000 active users across 160 countries.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed