Revinate, a global leader in guest data management and marketing automation, announced it will acquire NAVIS, a leading provider of software and services to power reservation sales agents and marketing activities. Together, the companies will form one of the largest and most innovative providers of direct revenue-generating solutions in the industry, leveraging a robust guest data backbone to power strong direct booking conversion across both online and offline channels. The combined company will be called Revinate. Revinate's current investor, Serent Capital, will sponsor the acquisition and become Revinate's largest shareholder.