logo
logo

Redbrick Acquires Delivra, Leader In Email And Marketing Automation

Jan 05, 2022•over 3 years ago

Acquiring Company

Redbrick

Acquired Company

Delivra

VictoriaSoftwareProfessional ServicesSoftware

Description

Redbrick announces the acquisition of Delivra, a provider of advanced email marketing automation, helping businesses engage in meaningful conversations with customers through email and SMS marketing strategies. The announcement marks Redbrick’s second major acquisition in the past two years, with Delivra becoming the fifth company within the Redbrick portfolio.

Company Information

Company

Redbrick

Location

Victoria, British Columbia, Canada

About

Redbrick is the parent organization to a portfolio of disruptive digital companies that grow through innovative product development, results-driven marketing, and a model of shared services with strategic executive oversight. Redbrick and its operating companies—Assembly, Shift, Rebase, and Leadpages—excel at innovating their industries and getting in front of the very people who want their products. Founded in 2011, the Victoria, B.C. company was recently ranked 5th Fastest-Growing Company in Canada, and 2nd in Software by PROFIT 500.

Related People

Sign in to view contact details

Sign in to view contact details

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed