Realtruck, Inc. Acquires Go Rhino
08/22/23, 1:34 PM
Location
ann arborIndustry
e commerce
automotive
fashion
RealTruck, Inc., the premier manufacturer of functional aftermarket accessories and an online destination for truck, Jeep® and off-road enthusiasts, has acquired IDDEA (Industria Diseñadora De Autopartes, S.A. De C.V.), which goes to market under the well-known Go Rhino brand. Known for setting the industry standard, Go Rhino holds 40 issued and pending patents for the innovative premium products it develops and manufactures for truck, Jeep and SUV owners. The acquisition strengthens RealTruck's existing portfolio of brands spanning truck bed covers, truck bed liners, steps, floor liners, fender flares, vent visors and cargo management.
Company Info
Location
Ann Arbor, Michigan, United States
Company info
RealTruck is the world's premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck's 5,000+ associates operate from 72 facilities across four continents. RealTruck's industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 880 patents and pending applications. The company's omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.