R3 Acquires Advertising Intelligence Platform Adbrands

Jun 22, 2022•about 3 years ago

Acquiring Company

R3

Acquired Company

Adbrands

Description

R3, a global independent marketing consultancy, announced today that it has acquired the advertising intelligence platform Adbrands.net (Adbrands).

Company Information

Company

R3

About

R3 is a leader in distributed software and enterprise technology for capital markets, financial services and other regulated industries.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed