Purple Innovation Announces Acquisition Of Intellibed

Sep 01, 2022•almost 3 years ago

Acquiring Company

Purple

Acquired Company

Intellibed

LehiManufacturingE CommerceRetailFashion

Description

Today, Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), the world's leader in Gel Grid technology mattresses, announced the acquisition of Intellibed, a leading sleep health and wellness company. The acquisition will naturally extend Purple's premium mattress range into the luxury category and harness the true power of Gel Grid technology under one brand.

Company Information

Company

Purple

Location

Lehi, Utah, United States

About

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. We design and manufacture a variety of innovative, premium, branded comfort products, including mattresses, pillows, cushions, frames, sheets and more. Our products are the result of over 30 years of innovation and investment in proprietary and patented comfort technologies and the development of our own manufacturing processes. Our proprietary gel technology, Hyper-Elastic Polymer®, underpins many of our comfort products and provides a range of benefits that differentiate our offerings from other competitors' products. We market and sell our products through our direct-to-consumer online channels, traditional retail partners, third-party online retailers and our owned retail showrooms.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

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