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Purecars Acquires Digital Asset Management Platform Autosigma

Aug 09, 2022•about 3 years ago

Acquiring Company

PURECARS

Acquired Company

AUTOSIGMA

Atlanta

Description

PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced today its acquisition of digital asset management platform, AutoSigma. PureCars is backed by Diversis Capital Partners and Stage 1 Ventures.

Company Information

Company

PURECARS

Location

Atlanta, Georgia, United States

About

PureCars helps thousands of dealers win their markets with solutions that drive more sales and ROs at lower costs. Our unique combination of customer data management, advanced advertising solutions, digital merchandising and market analytics provide dealers and partners with marketing technology that increases efficiency and profitability. We are a certified digital provider for 16 OEMs in the U.S. and 1 in Canada, maintain compliance with 40+ brands and serve 65 of the top 100 dealer groups in North America. Visit purecars.com to learn more.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed