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Phoenix Mi Acquires Communicus, Advances Advertising And Brand Measurement Solution

Aug 05, 2021•almost 4 years ago

Acquiring Company

Phoenix Marketing International

Acquired Company

Communicus

Description

Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) today announced the acquisition of research-based advertising consultancy Communicus, which provides insights into how advertising campaigns build brands and motivate purchasing.

Company Information

Company

Phoenix Marketing International

About

www.phoenixmi.com Phoenix MI is one of the Top Research Firms in the U.S. (GreenBook Market Leaders Report) and is one of the fastest-growing Market Research firms in the world. Operating in all major industries, Phoenix utilizes modern technology, innovative research techniques, and customized approaches to help our clients elevate their brand, refine their communications, and optimize their customer experience. Founded in 1999, Phoenix has over 400 employees across seven offices in the US, as well as offices in Hamburg, Shanghai, Mexico City, and London. Learn more about how Phoenix can be put to work for your business at phoenixmi.com. Media ContactJourdan Pugnatelli845-915-5162 315948@email4pr.com SOURCE Phoenix MI

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed