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Paddle Acquires Profitwell To Automate Payments Infrastructure For Saas Companies

May 25, 2022•about 3 years ago

Acquiring Company

Paddle

Acquired Company

ProfitWell

LondonSoftwareFinancial ServicesOtherOtherSoftware

Description

Paddle, the complete payments infrastructure for SaaS companies, today announces it has acquired ProfitWell, the leading provider of subscription metrics and retention automation software. The deal - valued at over $200m in cash and equity - is the next step in Paddle's mission to remove the barriers to growth for SaaS companies around the world.

Company Information

Company

Paddle

Location

London, England, United Kingdom

About

Price Intelligently, recognized for its innovative pricing methodologies and analytics, will seamlessly integrate into SBI's suite of consulting services. This integration not only enriches SBI's current offerings but also empowers clients to harness one of the most effective yet underappreciated growth levers: pricing.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed