Optimove Acquires Cloud-Based Personalization Platform, Graphyte, Following Purchase Of Kumulos
07/13/22, 1:06 PM
Location
new yorkIndustry
commerce and shopping
artificial intelligence
data and analytics
software
Optimove, a leading CRM marketing platform, announced today it has acquired Graphyte, a real-time, cloud-based personalization platform optimizing the web and mobile experience for consumers. The announcement comes on the heels of Optimove's purchase of Kumulos, a leading provider of a personalized messaging platform for mobile applications. The combined purchase price of the two deals was not disclosed. The acquisitions help bolster Optimove as one of the most comprehensive CRM marketing platforms. Its AI-driven solutions autonomously determine the next-best-action for each customer, eliminating the need for marketers to manually map every customer journey.
Company Info
Location
New York, New York, United States
Company info
Optimove is the leading CRM Marketing Hub, empowering marketing teams to create and manage large-scale, customer-led journeys. Optimove's CRM Journey mapping algorithm leverages AI to autonomously surface valuable customer engagement opportunities, orchestrate self-optimizing customer journeys, and accurately measure the incremental impact of all marketing interactions. Optimove is used by leading brands including Dollar Shave Club, Entain, Papa John's, Penn National, and Staples, to maximize customer loyalty, retention, and lifetime value.