E-Commerce Agency Optimizon Acquires Two Award-Winning Businesses, Nozzle, Analytics Tool For Amazon Sellers, And Amazon Agency Marketplace Amp
Sep 19, 2023•almost 2 years ago
Acquiring Company
Optimizon
Acquired Company
Nozzle
Description
Optimizon, one of the UK's fastest-growing eBay and Amazon agencies, with offices in London and Swindon, has announced the acquisition of Nozzle, an e-commerce and advertising optimisation platform for Amazon, headquartered in London; and Cambridge-based FMCG e-commerce agency Marketplace AMP.
DealWatch™ Score
78
High M&A Activity
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M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
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