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Omnicom Acquires Ta Digital To Expand Global Digital Transformation Capabilities

Omnicom Acquires Ta Digital To Expand Global Digital Transformation Capabilities

03/02/22, 3:01 PM
Industry
advertising
sales and marketing
professional services
media and entertainment
information technology
software
Omnicom Group Inc. (NYSE: OMC) today announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.

Company Info

Company
Omnicom Precision Marketing Group
Company info
Omnicom Precision Marketing Group aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, AdTech / MarTech strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling and digital experience design and development. At the core of these services is Omni, a marketing orchestration system that combines a powerful cultural insights engine with massively scaled data from first-, second- and third-party sources to deliver a single view of consumers and better intelligence and outcomes for our clients.