Mparticle Acquires Customer Journey Analytics Provider Indicative To Help Teams Accelerate Their Customer Data Strategy
Mparticle Acquires Customer Journey Analytics Provider Indicative To Help Teams Accelerate Their Customer Data Strategy
01/12/22, 1:04 PM
Location
new yorkIndustry
software
mParticle, the leader in customer data infrastructure, announced today that it has acquired Indicative, a customer journey analytics platform.
Company Info
Location
New York, New York, United States
Company info
mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like Starbucks, NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.
SOURCE mParticle