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Memoryblue Acquires Operatix To Create A Global Leader In Sales Acceleration Services For The B2B Technology Ecosystem

Jul 27, 2023almost 2 years ago

Acquiring Company

memoryBlue

Acquired Company

Operatix

TysonsConsultingSoftwareCrmLead GenerationB2bSaasSoftwareAnalytics

Description

memoryBlue, LLC today announced the acquisition of Operatix, Ltd. and Operatix, Inc. (together, "Operatix"), a sales acceleration services provider for B2B technology companies headquartered in London, UK, with additional offices in the US and Singapore. The strategic merger unifies two market leaders in the outsourced sales development industry in order to provide a global solution to customers and further support professional growth and career opportunities for employees. Aurelien Mottier and Robert Westell, Operatix's co-founder and CEO and COO, respectively, will be assuming meaningful leadership roles within the combined company alongside memoryBlue's existing management team, led by Chris Corcoran and Marc Gonyea, both Managing Partners and co-founders.

Company Information

Company

memoryBlue

Location

Tysons, Virginia, United States

About

memoryBlue is the go-to partner for revenue leaders in B2B Tech looking to grow their pipeline engine. As a comprehensive Sales Development company, we support both, innovative startups, and established blue-chip vendors in accelerating revenue growth. With a global footprint, covering North America, EMEA, LATAM and APAC, we lead the industry in cultivating our team to provide transparent, tangible results for our clients.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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