Lesserevil Acquires R.E.D.D., Expanding Product Offering Into Bars
04/13/22, 12:01 PM
Location
Industry
other
food and beverage
LesserEvil, the better-for-you snack brand on a mission to make healthy, organic, less-processed, and sustainable snacks more accessible to everyone, announced today that it has acquired a majority stake in Portland, Maine-based R.E.D.D. Bar. The deal is LesserEvil’s first acquisition and one that gives the company a running start into a challenging market the company has long wanted to enter.
Company Info
Location
26 commerce drive
Danbury, Connecticut, United States
Company info
We’re serious about being mindful. And as you can tell, we’re also serious about snacking. Nothing goes into our Popcorn, Paleo Puffs, or Egg White Curls that we wouldn’t feed our own families. That’s our mantra and it’s 100% the truth.
It all started with a hunger—not just for satisfying snacks, but for ones made without the typical processed stuff you usually find on grocery store shelves. LesserEvil was born from a desire to make sinfully tasty snacks with clean, sustainable ingredients. And at our factory in Danbury, Connecticut, we control every single thing that goes into them, from organic, grass-fed ghee and Himalayan pink salt to cold pressed avocado oil. Some call it obsessive, but we find it oddly satisfying.
Consider it an East Coast kind of zen.