Kids2 Acquires Baby Dream Machine

Oct 28, 2022•over 2 years ago

Acquiring Company

Kids2

Acquired Company

Baby Dream Machine

AtlantaManufacturing

Description

Kids2, Inc., a global company that designs holistic solutions to help early-stage parents and families, today announced the acquisition of the assets of Baby Dream Company Inc., adding the Baby Dream MachineTM as its latest and newest addition to the Ingenuity® brand portfolio.

Company Information

Company

Kids2

Location

Atlanta, Georgia, United States

About

Kids2 is a global purpose-driven company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2® brand portfolio includes the leading infant, baby, and toddler brands comprised of world-renowned brands Baby Einstein®, Ingenuity®, Bright Starts®, and Summer Infant®, as well as a vertically-integrated manufacturing facility, and various joint-venture partnerships. Kids2 sets out to create holistic solutions that create more tiny wins and bright futures for all families. Headquartered in Atlanta, Kids2 spans globally serving customers in more than 90 countries and has been inventing and reinventing baby products for more than 50 years.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

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