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Keystone Capital Announces Acquisition Of Blue Moon Digital By Portfolio Company Merge

Aug 12, 2021•almost 4 years ago

Acquiring Company

Keystone Capital

Acquired Company

Blue Moon Digital

Description

Keystone Capital Management, L.P. (“Keystone”) is pleased to announce that its portfolio company, MERGE, has acquired Blue Moon Digital, Inc. (“Blue Moon Digital”), a leading performance marketing, data science, and digital agency based in Denver. This acquisition significantly enhances MERGE’s performance marketing and data science capabilities and deepens the firm’s retailer and pharma vertical marketing expertise. The combined company will have more than 650 employees across seven locations in the United States.

Company Information

Company

Keystone Capital

About

Since our inception in 1994, Keystone Capital has followed a very different approach to investing in, and growing, companies. Identify high quality businesses with potential for significant growth and value enhancement. Give them the capital, resources and strategic guidance they need to flourish. Most importantly, give them the latitude to make the right decisions at the right time for their company - not for our portfolio, not for outside investors, and not for a "quick flip" exit.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed