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Phenomenal Media Acquires Satirical Women'S Brand Reductress

Aug 10, 2022•almost 3 years ago

Acquiring Company

Key Media

Acquired Company

Reductress

Description

Phenomenal Media, a values-driven 360-degree media company that centers women and historically excluded communities, has announced today its acquisition of Reductress, the first and only satirical women's digital magazine. Led by founder and CEO Meena Harris, Phenomenal Media is competitively positioned in an ever-evolving media landscape as the brand works to amplify underrepresented voices.

Company Information

Company

Key Media

About

Key Media began life in the early 2000s, publishing a single B2B magazine with four employees in just one office. Fast-forward to the present day and Key Media is one of the leading niche publishing companies in the world, with over 200 staff across seven offices – in Sydney, Auckland, Singapore, Manila, Denver, London, and Toronto.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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