logo
logo

Keap Acquires The Factory, Launches Implementation Services

Mar 15, 2023•over 2 years ago

Acquiring Company

Keap

Acquired Company

The Factory

ChandlerSoftware

Description

Keap, the leader in sales and marketing automation software for small businesses, today announced that it has acquired The Factory. A former Keap partner, The Factory assists small business owners with building powerful marketing strategies and implementing sales and marketing automation. With the acquisition, Tyler Garns, founder of The Factory and long-time Keap partner, will join Keap as group product manager over services.

Company Information

Company

Keap

Location

Chandler, Arizona, United States

About

For more than 20 years, Keap has helped liberate and empower small business entrepreneurs so they can strengthen their families, communities and the global economy. Keap pioneered the sales and marketing automation software market with its Keap family of products, services to help small business owners market their businesses effectively, and expert coaching. Headquartered in Chandler, Arizona, the company is on a mission to simplify growth for 1 million entrepreneurs worldwide by 2030. Keap is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed