Kargo Acquires Ctv Platform Videobyte As Part Of Major Video Expansion

Kargo announced today the acquisition of VideoByte, a video advertising platform focused on a viewer-first experience across connected TV (CTV) and OTT. With VideoByte’s capabilities, Kargo adds innovative CTV advertising technology that fits seamlessly within the company’s broader omnichannel platform including video, publisher tools, exclusive formats, commerce and social. VideoByte’s results-driven video ad serving technology and distinctive experiences on CTV and OTT strengthens Kargo’s mission to deliver deeper and differentiated interactions to audiences as they move between mobile, desktop and now connected televisions. The result: a highly differentiated and robust experience that commands attention across multiple channels for Kargo’s brand partners.